So I’ve now had the pleasure of being slid into an MRI and in a few minutes, a man called John Hardy is going to regularise a tear in the maniscus in my right knee (thank you TMW softball). 08:36 scratch that, doc and anestithetist (sp?) have a full-on knee replacement in theatre before me. Will need to wait a bit longer. On the plus side, I should get a DVD from the orthroscope which I will get up on youtube as soon as poss. 09:16 JH and sleepman David Coates are doing a knee replacement I’m next in the queue....

So I’ve now had the pleasure of being slid into an MRI and in a few minutes, a man called John Hardy (my trusty orthopaedic surgeon) is going to regularise a tear in the meniscus in my right knee (thank you TMW softball). 08:36 scratch that, doc and anesthetist (sp?) have a full-on knee replacement in theatre before me. Will need to wait a bit longer. On the plus side, I should get a DVD from the orthroscope which I will get up on YouTube as soon as poss. 09:16 JH and sleepman David Coates are doing a knee replacement I’m next in the queue. 09:51 anti-embolism stockings. I’m told to treat them like silk stockings 10:47 still no news :-( Well, shortly before 11:15 David Coates injected me with a quart of martinis. The next thing I remember is having the best n ap in...

TMW has moved. The TMWblogs domain is being transfered to TMW and the TMW ideas blog is now at it new home:...

On March 18 2007, an organisation known as The Christian Congress for Traditional Values (aka 'The CCTV') launched their own YouTube channel. On March 19 2007, they uploaded two videos of media coverage relating to their concerns over Sexual Orientation Regulations, and a third showing the role The CCTV played in the Jerry Springer: The Opera protests. (Regulars may note that the JS:TO affair has much in common with this one, particularly the dishonest way in which the case has been presented, and use of the Daily Mail as a key propaganda device.) On March 18 2007 the account campaign2007 was also created and a video entitled What The Government Doesn't Want You To Know, expressing concern over what might happen should the Sexual Orientation Regulations pass into law. This, like the...

Jonathan and Ross over at TMW are working through the Thresher promo apparently organised by Mr Gapingvoid Hugh Macleod they both make some good points and Ross points out that the promo represents a 7% increase on discounting to coincide with Christmas and that after all the hooha, this may not harm Thresher’s bottom line at all. Well Ross, I have to ask, does this suggest (given Hugh’s track record as a marketer) that this ‘accidental’ release might not be so accidental after...

Those nice folk at TMW have started to blog. It's a brave step for a traditional agency and one I hope that will energise their collaborative media activities. Getting into the spirit of the thing, they have started debating in public and are "asking questions":http://tmwblogs.com/2006/11/digital_is_so_important_becaus.html about some of the thornier issues of the day Disclosure: I helped set up the blog and occasionally post to it. Also, while I'm the link love thing, (on the topic of social and collaborative media) you could do worse than visit "The Lecture List":http://lecturelist.org you'll be surprised to hear it's a list of lectures:-) Anyone can post their events to the site regardless of size or funding. The service is free and entirely self-service. It's a completely open...

Modern Marketing - Blog by Collaborate PR & Marketing: Social Value First, Brand Value Second bq. An example of this was Nike's mega, Google-powered community Joga, which whilst on the surface seemed to be doing everything right, quickly revealed itself to be high on brand value and low on social value. I posted this over on the "TMW blog":http://www.tmwblogs.com but this one is both spot on and important so I thought i'd cross-post it. A must-read for client-service types new to the collaborative media...